Cover Image

The IBM way : insights into the wolrd's most successful marketing organization

Main Author: Rodgers, Buck
Other Authors: Shook, Robert L.
Language:English
Published: New York: Harper & Row Publishers, 1986..
Subjects:
International Business Machines Corporation.
Computers -- > Marketing - Case studies.
Electronic office machines -- > Marketing - Case studies.
Markeitng -- > Case studies.
Item Description:MIM.
Physical Description:p.: ill.; cm..
ISBN:0060155221

Similar Items