APA Citation

Rodgers, B., & Shook, R. L. (1986). The IBM way: Insights into the wolrd's most successful marketing organization. New York: Harper & Row Publishers.

Chicago Style Citation

Rodgers, Buck, and Robert L. Shook. The IBM Way: Insights Into the Wolrd's Most Successful Marketing Organization. New York: Harper & Row Publishers, 1986.

MLA Citation

Rodgers, Buck, and Robert L. Shook. The IBM Way: Insights Into the Wolrd's Most Successful Marketing Organization. New York: Harper & Row Publishers, 1986.

Warning: These citations may not always be 100% accurate.