APA Citation

Stanton, W. J. (1978). Fundamentals of marketing/ by William J. Stanton (5th ed.). New York: McGraw-Hill.

Chicago Style Citation

Stanton, William J. Fundamentals of Marketing/ By William J. Stanton. 5th ed. New York: McGraw-Hill, 1978.

MLA Citation

Stanton, William J. Fundamentals of Marketing/ By William J. Stanton. 5th ed. New York: McGraw-Hill, 1978.

Warning: These citations may not always be 100% accurate.