00589cam a2200205 7i4500 0000011455 20150325090000.0 iicp-my 20050726170500.0 050726 000 0 eng d 0395357098 200507261705 Yusnizam 658.8 PRI Pride, William M. Marketing : basic concepts and decisions by William M. Pride. 4th ed.. Dallas: Houghton Mifflin Company, 1985. p.;: ill.; cm. Marketing MIM 008032 Book White Spot