APA Citation

Pride, W. M. (1985). Marketing: Basic concepts and decisions (4th ed.). Dallas: Houghton Mifflin Company.

Chicago Style Citation

Pride, William M. Marketing: Basic Concepts and Decisions. 4th ed. Dallas: Houghton Mifflin Company, 1985.

MLA Citation

Pride, William M. Marketing: Basic Concepts and Decisions. 4th ed. Dallas: Houghton Mifflin Company, 1985.

Warning: These citations may not always be 100% accurate.