APA Citation

Schewe, C. D., & Smith, R. M. (1980). Marketing: Concepts and applications. New York: McGraw-Hill.

Chicago Style Citation

Schewe, Charles D., and Reuben M. Smith. Marketing: Concepts and Applications. New York: McGraw-Hill, 1980.

MLA Citation

Schewe, Charles D., and Reuben M. Smith. Marketing: Concepts and Applications. New York: McGraw-Hill, 1980.

Warning: These citations may not always be 100% accurate.