00812cam a2200241 7i4500 0000011277 20150325090000.0 iicp-my 20060422121600.0 041005 000 0 eng d 0072525231 200604221216 muna 200410051302 Yusnizam 658.8 PER Perreault, William D. Basic marketing : a global-managerial approach by William D. Perreault, Jr. and E. Jerome McCarthy. 15th ed.. Boston: McGraw Hill, 2005. p.;: ill.; cm. McGraw Hill/Irwin series in marketing ; Includes bibliographical references and index Marketing -- Management. McCarthy, E. Jerome 1000019013 Book White Spot