Basic marketing : a global-managerial approach /

Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome
Language:English
Published: Boston: McGraw Hill, 2005.
Edition:15th ed..
Series:McGraw Hill/Irwin series in marketing ;
Subjects:
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245 0 0 |a Basic marketing :   |b a global-managerial approach /   |c by William D. Perreault, Jr. and E. Jerome McCarthy. 
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