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LEADER |
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|a 658.8
|b PER
|
100 |
1 |
|
|a Perreault, William D.
|
245 |
0 |
0 |
|a Basic marketing :
|b a global-managerial approach
|c by William D. Perreault, Jr. and E. Jerome McCarthy.
|
250 |
|
|
|a 15th ed..
|
260 |
|
|
|a Boston:
|b McGraw Hill,
|c 2005.
|
300 |
|
|
|a p.;:
|b ill.;
|c cm.
|
490 |
0 |
|
|a McGraw Hill/Irwin series in marketing ;
|
500 |
|
|
|a Includes bibliographical references and index
|
650 |
|
0 |
|a Marketing --
|x Management.
|
700 |
|
|
|a McCarthy, E. Jerome
|
999 |
|
|
|a 1000019013
|b Book
|c White Spot
|