Basic marketing : a global-managerial approach
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| Other Authors: | |
| Language: | English |
| Published: |
Boston:
McGraw Hill,
2005.
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| Edition: | 15th ed.. |
| Series: | McGraw Hill/Irwin series in marketing ;
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | p.;: ill.; cm. |
| ISBN: | 0072525231 |