APA Citation

Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). Boston: McGraw Hill.

Chicago Style Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston: McGraw Hill, 2005.

MLA Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston: McGraw Hill, 2005.

Warning: These citations may not always be 100% accurate.