Principles of marketing : / by Kotler Philip and Gary Amstrong.
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| Other Authors: | |
| Language: | English |
| Published: |
New Jersey:
Pearson, Prentice Hall,
2004..
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| Edition: | 10th ed. (IE). |
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| Item Description: | International Edition Includes index and bibliographical reference |
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| Physical Description: | p.;: ill.; cm.. |
| ISBN: | 0131212761 |