Kotler, P., & Amstrong, G. (2004). Principles of marketing: / by Kotler Philip and Gary Amstrong (10th ed. (IE).). New Jersey: Pearson, Prentice Hall.
Chicago Style CitationKotler, Philip, and Gary Amstrong. Principles of Marketing: / By Kotler Philip and Gary Amstrong. 10th ed. (IE). New Jersey: Pearson, Prentice Hall, 2004.
MLA CitationKotler, Philip, and Gary Amstrong. Principles of Marketing: / By Kotler Philip and Gary Amstrong. 10th ed. (IE). New Jersey: Pearson, Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.