00549cam a2200205 7i4500 0000011153 20150325090000.0 iicp-my 20040429163600.0 040429 000 0 eng d 0030099471 200404291636 muna 658.8 KUR Kurtz, David L. Marketing by David L. Kurtz and Louis E. Boone. 3rd ed.. Chicago: Dryden Press ,. Marketing. Boone, Louis E. 1000008876 Book White Spot