00791cam a2200253 7i4500 0000011061 20150325090000.0 iicp-my 20040224103200.0 040224 000 0 eng d 0750659807 200402241032 Yusnizam 658.827 DEC de Chernatony, L. (Leslie) Creating powerful brands : / by L. de Chernatony [and] Malcolm McDonald.. 3rd ed.. Oxford: Elsevier , Butterworth Heinemann, 2003.. p.;: ill.; cm.. Includes index. Product management Brand name products 1000018770 Book White Spot 1000018771 Book Yellow Spot 1000018772 Book Yellow Spot