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|a 658.827
|b DEC
|
| 100 |
1 |
|
|a de Chernatony,
|d L. (Leslie)
|
| 245 |
0 |
0 |
|a Creating powerful brands :
|b / by L. de Chernatony [and] Malcolm McDonald..
|
| 250 |
|
|
|a 3rd ed..
|
| 260 |
|
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|a Oxford:
|b Elsevier , Butterworth Heinemann,
|c 2003..
|
| 300 |
|
|
|a p.;:
|b ill.;
|c cm..
|
| 500 |
|
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|a Includes index.
|
| 650 |
|
0 |
|a Product management
|
| 650 |
|
0 |
|a Brand name products
|
| 999 |
|
|
|a 1000018770
|b Book
|c White Spot
|
| 999 |
|
|
|a 1000018771
|b Book
|c Yellow Spot
|
| 999 |
|
|
|a 1000018772
|b Book
|c Yellow Spot
|
