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Creating powerful brands :
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Creating powerful brands : / by L. de Chernatony [and] Malcolm McDonald..
Main Author:
de Chernatony, L. (Leslie)
Language:
English
Published:
Oxford:
Elsevier , Butterworth Heinemann,
2003..
Edition:
3rd ed..
Subjects:
Product management
Brand name products
Holdings
Description
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Item Description:
Includes index.
Physical Description:
p.;: ill.; cm..
ISBN:
0750659807
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