Jobber, D. (2004). Principles and practice of marketing. London New York: McGraw-Hill.
Chicago Style CitationJobber, David. Principles and Practice of Marketing. London New York: McGraw-Hill, 2004.
MLA CitationJobber, David. Principles and Practice of Marketing. London New York: McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.