APA Citation

Jobber, D. (2004). Principles and practice of marketing. London New York: McGraw-Hill.

Chicago Style Citation

Jobber, David. Principles and Practice of Marketing. London New York: McGraw-Hill, 2004.

MLA Citation

Jobber, David. Principles and Practice of Marketing. London New York: McGraw-Hill, 2004.

Warning: These citations may not always be 100% accurate.