Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. New Jersey: Prentice Hall, 2004.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. New Jersey: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.