00697cam a2200229 7i4500 0000010571 20150325090000.0 iicp-my 20030416155600.0 030401 000 0 eng d 0324181485 200304161556 staff 200304031604 staff 200304011125 staff 658.8321 ZIK Zikmund, William G. Exploring marketing research by William G. Zikmund.. 8th ed.. Australia: Thomson, 2003. p.;: ill.; cm.. Includes index Marketing research. 1000017641 Book Yellow Spot 1000018603 Book Yellow Spot