Zikmund, W. G. (2003). Exploring marketing research (8th ed.). Australia: Thomson.
Chicago Style CitationZikmund, William G. Exploring Marketing Research. 8th ed. Australia: Thomson, 2003.
MLA CitationZikmund, William G. Exploring Marketing Research. 8th ed. Australia: Thomson, 2003.
Warning: These citations may not always be 100% accurate.