Cover Image

Strategic Marketing Management : planning implementation and control

Main Author: Wilson, Richard M. S.
Other Authors: Gilligan,Colin
Language:English
Published: Auckland: Butterworth-Heinemann, 2001..
Edition:2nd ed..
Subjects:
Marketing channels -- > Management.
Marketing -- > Planning.
Item Description:Includes index.
Physical Description:p.;: ill.; cm..
ISBN:075062244X

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