Wilson, R. M. S., & Gilligan,Colin. (2001). Strategic Marketing Management: Planning implementation and control (2nd ed.). Auckland: Butterworth-Heinemann.
Chicago Style CitationWilson, Richard M. S., and Gilligan,Colin. Strategic Marketing Management: Planning Implementation and Control. 2nd ed. Auckland: Butterworth-Heinemann, 2001.
MLA CitationWilson, Richard M. S., and Gilligan,Colin. Strategic Marketing Management: Planning Implementation and Control. 2nd ed. Auckland: Butterworth-Heinemann, 2001.
Warning: These citations may not always be 100% accurate.