Marketing management : analysis, planning, implementation, and control
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| Language: | English |
| Published: |
Englewood Cliffs, N.J.:
Prentice-Hall,
1994.
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| Edition: | 8th ed.. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | p.;: ill.; cm.. |
| ISBN: | 0130980056 |