Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8th ed.). Englewood Cliffs, N.J.: Prentice-Hall.
Chicago Style CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1994.
MLA CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1994.
Warning: These citations may not always be 100% accurate.