00737cam a2200241 7i4500 0000010524 20150325090000.0 iicp-my 20030312100500.0 030220 000 0 eng d 0130351334 200303121005 staff 200302201041 staff 658.8 ARM Armstrong, Gary Marketing : an introduction by Gary Armstrong and Philip Kotler.. 6th ed.. Upper Saddle River, NJ.: Prentice Hall, 2002.. p.: ill.; cm. +. www.prenhall.com/kotler Marketing. Kotler, Philip 1000017484 Book Green Spot 1000017486 Book Yellow Spot