Armstrong, G., & Kotler, P. (2002). Marketing: An introduction (6th ed.). Upper Saddle River, NJ.: Prentice Hall.
Chicago Style CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. Upper Saddle River, NJ.: Prentice Hall, 2002.
MLA CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. Upper Saddle River, NJ.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.