APA Citation

Armstrong, G., & Kotler, P. (2002). Marketing: An introduction (6th ed.). Upper Saddle River, NJ.: Prentice Hall.

Chicago Style Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. Upper Saddle River, NJ.: Prentice Hall, 2002.

MLA Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. Upper Saddle River, NJ.: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.