00717cam a2200229 7i4500 0000010466 20150325090000.0 iicp-my 20030417103300.0 030115 000 0 eng d 0618192433 200304171033 staff 200304171030 staff 200301151250 staff 200301151109 staff 658.8 PRI Pride, William M. Marketing : concepts and strategies by William M Pride.. Boston: Houghton Mifflin, 2003. p.;: ill.; cm.. 12th ed. Marketing Ferrell, O. C. 1000017300 Book Yellow Spot 1000018193 Book Yellow Spot