APA Citation

Pride, W. M., & Ferrell, O. C. (2003). Marketing: Concepts and strategies. Boston: Houghton Mifflin.

Chicago Style Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2003.

MLA Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2003.

Warning: These citations may not always be 100% accurate.