Cover Image

QR Code

Advertising,Promotion : supplemental aspects of integrated marketing communications

Main Author:	Shimp, Terence A.
Language:	English
Published:	United States of America: South- Western, 2003.
Edition:	6th ed..
Subjects:	Direct marketing. Advertising. Sales promotion. Communication in marketing.

Similar Items

Advertising promotion : supplemental aspects of integrated marketing communications Terence A. Shimp..
by: Shimp, Terence A.
Published: (2000)

Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
by: Shimp, Terence A.

Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch, both of San Diego State University.
by: Belch, George E
Published: (2015)

Advertising and promotion : an intergrated marketing communications perspective George E. Belch [and] Michael A. Belch..
by: Belch, George E.
Published: (2001)

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
by: Belch, George E.

Advertising and Promotion : An Integrated Marketing Communications Perspective by George Belch & Michael Belch.
by: Belch, George E.
Published: (2021)

Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.].
by: Belch, George E.

Integrated marketing communications Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, & Terence A Shimp.
by: Chitty, William
Published: (2015)

Marketing and promoting your business : products and services / by Ian Birt..
by: Birt, Ian

Marketing communications : interactivity, communities and content / by Chris Fill..
by: Fill, Chris.

Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
by: Clow, Kenneth E.

Integrated direct marketing by Ernan Roman..
by: Roman, Ernan.
Published: (1995)

Advertising and integrated brand promotion.
by: O'Guinn, Thomas C.
Published: (2019)

Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow & Donald Baack..
by: Clow, Kenneth E.

Advertising..
Published: (1985)

Marketing communications : theory and applications / by John R. Rossiter & Steven Bellman..
by: Rossiter, John R.

Integrated marketing communication : advertising and promotion in a digital world Jerome M. Juska.
by: Juska, Jerome M.
Published: (2021)

Advertising and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum .
by: O'Guinn, Thomas C.
Published: (2015)

Marketing communications : an integrated approach by P. R. Smith with Jonathan Taylor..
by: Smith, P. R.
Published: (2002)

Marketing Communications : discovery, creation and conversations.
by: Fill, Chris
Published: (2016)

Marketing communications : integrating offline and online with social media / by PR Smith & Ze Zook..
by: Smith, PR.

Strategic integrated marketing communications Larry Percy.
by: Percy, Larry
Published: (2023)

Behavioural aspects of marketing Keith C. Williams.
by: Williams, Keith C
Published: (1981)

Advertising media planning : a brand management approach Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda.
by: Kelley, Larry D., 1955-
Published: (2023)

Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
by: Arens, Wlliam F.

Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
by: Arens, Wlliam F.

Principles of advertising & IMC / by Tom Duncan..
by: Duncan, Tom.

Contemporary advertising by William F. Arens, Michael F. Weigold and Christian Arens.
by: Arens, William F.
Published: (2017)

Strategic Advertising Management by Larry Percy and Richard Rosenbaum Elliot.
by: Percy, Larry
Published: (2016)

Integrated Marketing Communications by Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sssenberg, Terence A.Shimp and J.Craig Andrews.
by: Chitty,Bill
Published: (2018)

Marketing/ by Frederick A. Russ [and] Charles A. Kirkpatrick.
by: Russ, Frederick A.
Published: (1982)

Advertising & IMC : principles & practice by Sandra Moriarty, University of Colorado ; Nancy Mitchell, University of Nebraska Lincoln ; Charles Wood, University of Tulsa and William Wells, University of Minnesota.
by: Advertising & IMC
Published: (2019)

Marketing toolkit : a do-it yourself guide to getting advertising,sales promotion and direct mailing right! by Nick Robinson.
by: Robinson, Nick
Published: (1993)

Sales Management : Building customer relationships and partnerships / by Joseph F. Hair... [et.al].
by: Hair, Joseph F.
Published: (2009)

Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.
by: Arens, William F.

Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell and William Wells.
by: Moriarty, Sandra

Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..
by: Moriarty, Sandra E.