00978cam a2200277 7i4500 0000010452 20150325090000.0 iicp-my 20050517151600.0 030103 000 0 eng d 0030352711 200505171516 muna 200307150911 Yusnizam 200304151318 aizura 200301031548 staff 658.82 SHI Shimp, Terence A. Advertising,Promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp.. 6th ed.. United States of America: South- Western, 2003. p.;: ill.; cm. Includes bibliographical references and indexes Direct marketing. Advertising. Sales promotion. Communication in marketing. 1000017191 Book White Spot 1000017194 Book Yellow Spot 1000017195 Book Yellow Spot