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|y 200301031548
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|a 658.82
|b SHI
|
| 100 |
1 |
|
|a Shimp, Terence A.
|
| 245 |
0 |
0 |
|a Advertising,Promotion :
|b supplemental aspects of integrated marketing communications
|c by Terence A. Shimp..
|
| 250 |
|
|
|a 6th ed..
|
| 260 |
|
|
|a United States of America:
|b South- Western,
|c 2003.
|
| 300 |
|
|
|a p.;:
|b ill.;
|c cm.
|
| 500 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
|
0 |
|a Direct marketing.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 999 |
|
|
|a 1000017191
|b Book
|c White Spot
|
| 999 |
|
|
|a 1000017194
|b Book
|c Yellow Spot
|
| 999 |
|
|
|a 1000017195
|b Book
|c Yellow Spot
|
