Advertising,Promotion : supplemental aspects of integrated marketing communications
| Main Author: | |
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| Language: | English |
| Published: |
United States of America:
South- Western,
2003.
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| Edition: | 6th ed.. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | p.;: ill.; cm. |
| ISBN: | 0030352711 |