APA Citation

Shimp, T. A. (2003). Advertising,Promotion: Supplemental aspects of integrated marketing communications (6th ed.). United States of America: South- Western.

Chicago Style Citation

Shimp, Terence A. Advertising,Promotion: Supplemental Aspects of Integrated Marketing Communications. 6th ed. United States of America: South- Western, 2003.

MLA Citation

Shimp, Terence A. Advertising,Promotion: Supplemental Aspects of Integrated Marketing Communications. 6th ed. United States of America: South- Western, 2003.

Warning: These citations may not always be 100% accurate.