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Marketing research : within a changing information environment

Main Author: Hair, Joseph F. Jr.
Other Authors: Bush, Robert P., Ortinau, David J.
Language:English
Published: Boston: McGraw-Hill/Irwin, 2003.
Edition:2nd ed..
Subjects:
Marketing research.
Item Description:includes index
Physical Description:p.: ill.; cm.
ISBN:0071151192

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