Holdings: Strategic marketing /

Main Author:	Cravens, David W.
Other Authors:	Piercy, Nigel F.
Published:	Boston: McGraw-Hill/Irwin, 2003..
Edition:	7th ed..
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Marketing -- > Management. Marketing -- > Decision making. Marketing -- > Management - Case studies.