00892cam a2200277 7i4500 0000008403 20150325090000.0 iicp-my 20030716151200.0 000000 00 0749436697 200307161512 muna 200305071646 staff 200304031407 staff 200212042153 VLOAD 658.802 SMI Smith, P. R. Marketing communications : an integrated approach by P. R. Smith with Jonathan Taylor.. 3rd. ed. London: Kogan Page, 2002.. p.: ill.; cm.. Include index Marketing. Communication. Taylor, Jonathan 1000016082 Book Green Spot 1000016084 Book White Spot 1000016087 Book Yellow Spot 1000016088 Book Yellow Spot