|  |  |  |  | 
| LEADER | 00892cam a2200277 7i4500 | 
| 001 | 0000008403 | 
| 005 | 20150325090000.0 | 
| 003 | iicp-my | 
| 005 | 20030716151200.0 | 
| 008 | 000000                       00 | 
| 020 |  |  | |a 0749436697 | 
| 039 |  | 9 | |a 200307161512 
  |b muna 
  |c 200305071646 
  |d staff 
  |c 200304031407 
  |d staff 
  |y 200212042153 
  |z VLOAD | 
| 090 | 0 | 0 | |a 658.802  
  |b SMI | 
| 100 |  |  | |a Smith, P. R. | 
| 245 | 0 | 0 | |a Marketing communications :  
  |b an integrated approach   
  |c by P. R. Smith with Jonathan Taylor.. | 
| 250 |  |  | |a 3rd. ed. | 
| 260 |  |  | |a London:  
  |b Kogan Page,  
  |c 2002.. | 
| 300 |  |  | |a p.:  
  |b ill.;  
  |c cm.. | 
| 500 |  |  | |a Include index | 
| 650 |  | 0 | |a Marketing. | 
| 650 |  | 0 | |a Communication. | 
| 700 |  |  | |a Taylor, Jonathan | 
| 999 |  |  | |a 1000016082 
  |b Book 
  |c Green Spot | 
| 999 |  |  | |a 1000016084 
  |b Book 
  |c White Spot | 
| 999 |  |  | |a 1000016087 
  |b Book 
  |c Yellow Spot | 
| 999 |  |  | |a 1000016088 
  |b Book 
  |c Yellow Spot |