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|a 658.82
|b SHI
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| 100 |
|
|
|a Shimp, Terence A.
|
| 245 |
0 |
0 |
|a Advertising promotion :
|b supplemental aspects of integrated marketing communications
|c Terence A. Shimp..
|
| 250 |
|
|
|a 5th ed..
|
| 260 |
|
|
|a Fort Worth:
|b Dryden Press,
|c 2000..
|
| 300 |
|
|
|a p.:
|b ill. (some col.);
|c cm..
|
| 490 |
|
|
|a The Dryden series in marketing
|
| 500 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
|
0 |
|a Direct marketing.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 999 |
|
|
|a 1000016288
|b Book
|c Yellow Spot
|
| 999 |
|
|
|a 1000016290
|b Book
|c Green Spot
|
| 999 |
|
|
|a 1000016291
|b Book
|c White Spot
|
