Advertising promotion : supplemental aspects of integrated marketing communications
| Main Author: | |
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| Published: |
Fort Worth:
Dryden Press,
2000..
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| Edition: | 5th ed.. |
| Series: | The Dryden series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | p.: ill. (some col.); cm.. |
| ISBN: | 0030211131 |