APA Citation

Shimp, T. A. (2000). Advertising promotion: Supplemental aspects of integrated marketing communications (5th ed.). Fort Worth: Dryden Press.

Chicago Style Citation

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort Worth: Dryden Press, 2000.

MLA Citation

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort Worth: Dryden Press, 2000.

Warning: These citations may not always be 100% accurate.