Advertising promotion : supplemental aspects of integrated marketing communications

Main Author: Shimp, Terence A.
Published: Fort Worth: Dryden Press, 2000..
Edition:5th ed..
Series:The Dryden series in marketing
Subjects:

Library Level 6

Call Number: 658 82 SHI
Accession Item Category Format Status Notes
1000016288 Yellow Spot Book AVAILABLE
1000016290 Green Spot Book AVAILABLE
1000016291 White Spot Book AVAILABLE