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|a Cravens, David W.
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| 245 |
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|a Strategic marketing management cases
|c by David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden..
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| 250 |
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|a 7th ed..
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| 260 |
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|a Boston Burr Ridge:
|b Irwin McGraw-Hill,
|c c2002..
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| 300 |
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|a p.:
|b ill.;
|c cm..
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| 500 |
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|a Includes index.
|
| 650 |
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|a Marketing --
|x Case studies.
|
| 700 |
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|a Lamb, Charles W. Jr.
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| 700 |
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|a Crittenden, Victoria L.
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| 999 |
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|a 1000016024
|b Book
|c White Spot
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| 999 |
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|a 1000016031
|b Book
|c Yellow Spot
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| 999 |
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|a 1000016035
|b Book
|c White Spot
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