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|a Cravens, David W.
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|a Strategic marketing management cases /
|c by David W. Cravens, Charles W. Lamb [and] Victoria L. Crittenden..
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| 250 |
|
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|a 7th ed..
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| 260 |
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|a Boston Burr Ridge:
|b Irwin McGraw-Hill,
|c c2002..
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| 300 |
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|a p.:
|b ill.;
|c cm..
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| 500 |
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|a Includes index.
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| 650 |
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|a Marketing --
|x Case studies.
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| 700 |
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|a Lamb, Charles W. Jr.
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| 700 |
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|a Crittenden, Victoria L.
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