Cover Image

Strategic marketing management cases /

Main Author: Cravens, David W.
Other Authors: Lamb, Charles W. Jr., Crittenden, Victoria L.
Published: Boston Burr Ridge: Irwin McGraw-Hill, c2002..
Edition:7th ed..
Subjects:
Marketing -- > Case studies.
Item Description:Includes index.
Physical Description:p.: ill.; cm..
ISBN:0071123253

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