Cravens, D. W., Lamb, C. W. J., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). Boston Burr Ridge: Irwin McGraw-Hill.
Chicago Style CitationCravens, David W., Charles W. Jr Lamb, and Victoria L. Crittenden. Strategic Marketing Management Cases. 7th ed. Boston Burr Ridge: Irwin McGraw-Hill, 2002.
MLA CitationCravens, David W., Charles W. Jr Lamb, and Victoria L. Crittenden. Strategic Marketing Management Cases. 7th ed. Boston Burr Ridge: Irwin McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.