Strategic marketing management cases

Main Author: Cravens, David W.
Other Authors: Lamb, Charles W. Jr., Crittenden, Victoria L.
Published: Boston Burr Ridge: Irwin McGraw-Hill, c2002..
Edition:7th ed..
Subjects:

Library Level 6

Call Number: 658 802 CRA
Accession Item Category Format Status Notes
1000016024 White Spot Book AVAILABLE
1000016031 Yellow Spot Book DISCARD
1000016035 White Spot Book AVAILABLE