O'Connor, J., & Galvin, E. (1997). Marketing and information technology: The strategy, application and implementation of IT in Marketing. London: Financial Times Pitman Publishing.
Chicago Style CitationO'Connor, John., and Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London: Financial Times Pitman Publishing, 1997.
MLA CitationO'Connor, John., and Eamonn Galvin. Marketing and Information Technology: The Strategy, Application and Implementation of IT in Marketing. London: Financial Times Pitman Publishing, 1997.
Warning: These citations may not always be 100% accurate.