Advertising and promotion : an intergrated marketing communications perspective

Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Published: Boston: McGraw-Hill Irwin, c2001..
Edition:5th ed..
Subjects:

Library Level 6

Call Number: 659 1 BEL
Accession Item Category Format Status Notes
1000015090 Yellow Spot Book AVAILABLE
1000015091 Yellow Spot Book AVAILABLE