00858cam a2200265 7i4500 0000008120 20150325090000.0 iicp-my 20021204215200.0 000000 00 0071180265 200212042152 VLOAD 659.1 BEL Belch, George E. Advertising and promotion : an intergrated marketing communications perspective George E. Belch [and] Michael A. Belch.. 5th ed.. Boston: McGraw-Hill Irwin, c2001.. p.; cm.. Includes bibliographical references and index. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. 1000015090 Book Yellow Spot 1000015091 Book Yellow Spot