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|a 659.1
|b BEL
|
| 100 |
|
|
|a Belch, George E.
|
| 245 |
0 |
0 |
|a Advertising and promotion :
|b an intergrated marketing communications perspective
|c George E. Belch [and] Michael A. Belch..
|
| 250 |
|
|
|a 5th ed..
|
| 260 |
|
|
|a Boston:
|b McGraw-Hill Irwin,
|c c2001..
|
| 300 |
|
|
|a p.;
|c cm..
|
| 500 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 700 |
|
|
|a Belch, Michael A.
|
| 999 |
|
|
|a 1000015090
|b Book
|c Yellow Spot
|
| 999 |
|
|
|a 1000015091
|b Book
|c Yellow Spot
|
