Description: Advertising and promotion :

Main Author:	Belch, George E.
Other Authors:	Belch, Michael A.
Published:	Boston: McGraw-Hill Irwin, c2001..
Edition:	5th ed..
Subjects:	Advertising. Sales promotion. Communication in marketing.

Item Description:	Includes bibliographical references and index.
Physical Description:	p.; cm..
ISBN:	0071180265